To me, mixing one's business and personal life is probably akin to mixing a molotov cocktail...something you better do very carefully. I've read the articles about HR recruiters trolling MySpace and Facebook looking for those embarrassing photos of their applicants. But if one is conscious of the fact that if it's on the internet, it's going to be found...there must be value in shaking it up a bit, especially for entrepreneurs who need every bit of noise to get the word out about their business and the fact that they are entrepreneurs.
I admit, I'm a novice at this. I think the Japanese part of me which has learned that self deprecating modesty is a virtue, has not helped me prepare for this role.
This blog, for example, is my first toe dip into this area. I chose to add a bit of personal flair to this blog recently for two basic reasons... First is readership. (which with a blog is pretty important) By adding some personal perspectives, opinions and etc...I'm reaching out to family and friends, to keep them up to date on what is happening with me; both professionally and "locationally". These may be topics that we don't communicate on actively...so this is a nice way of keeping them informed (and reading) of events or thoughts that I probably won't go out of my way to convey with a phone call or email.
Second, by keeping the topics varied, I'm also enjoying writing more..and I think it will reflect in an increase in general readership over time. Posts become more regular, people are intrigued about what will happen next...readers subscribe to the feed (hint, hint) etc.
This being said...where is that line between personal and professional life? Today I was invited by a business in Buenos Aires to be their "friend" through facebook. When I started checking out this business's friends..I saw mixed in with actual people, they had lots of other business's as their friends.
I don't like the idea of friending people I don't know with my personal facebook account. Even though now, one can grant people only limited access to profile information. For me, even this is not enough.
Although it's quite obvious this should have been done a while ago, now Tutor Amigos is on Facebook. If you want to help me out, click below and be a friend. Because online tutoring in math, science and English is not yet the coolest, hip thing...your friendship will help Tutor Amigos not look like the four-eyed geek you knew in high school.
How do you balance your mix of business and personal life online? Is it as hard as it looks?